Public figures, especially actors and actresses, cause massive trend waves with minimal effort. A subtly placed logo or seemingly off-hand remark can send the social media world into a frenzy. There are countless examples of products and markets spiking or dropping based on the influence of a popular figure. Actors prove especially impactful as their following usually feels a deeper connection with them and their character(s). Instagram, Twitter, and Facebook posts receive thousands if not hundreds of thousands of impressions and engagements. Companies and organizations often attempt to take advantage of this formidable advertising outlet by offering large compensations in exchange for a promotion. Unfortunately, this methodology leads to an endless cycle of capitalism, where actor’s appearances and posts are used only for financial gain. This is understandable from the actors' perspective, as they are constantly approached with business opportunities. However, as offers continue to pour in, it can feel easy to lose ones' sense of identity and what causes truly matter to them as an individual. Wouldn't it be great if actors were able to use their platforms for positive social movements and charities in a simple manner while still promoting their own personal morals and values?
Although the answer to that question may feel simple and straightforward, actors know that it’s not always so easy. Balancing business with a personal agenda while constantly being in the public's eye can be a tricky tightrope act. However, in today’s tense social climate, bringing awareness to critical movements and charitable initiatives is more essential than ever. So, what is this great secret for solving this increasingly difficult task for you as an actor? Well, it's really very simple and it begins with something that everyone does every morning. And that's get dressed. That t-shirt you throw on in the morning before walking out your front door is one of the main things the world sees when looking at you. Whether it’s clean or dirty, sporty or fashionable, designer brand or off the rack. Now add to that list, whether it’s bringing an awareness to a cause or not. With the world more connected and interactive than ever, choosing a thoughtful t-shirt can create a massive difference.
The benefits of wearing a cause-focused t-shirt go beyond just raising awareness. If we’re being honest, the public figure actor status is also accompanied by hordes of requests for your money and time. Unfortunately, neither of those resources are endlessly available, and you’ll often find yourself having to turn down people and organizations that you would love to help if possible. This is especially true for those small, grassroots movements that come to you seeking an endorsement. These types of projects almost always require more resources than you have available to offer and saying no can feel heartbreaking. But helping out meaningful causes does not need to be such a complex process. Utilize a public stroll or captivating Instagram picture as an opportunity to support those small causes you once had to turn away. Not only does it alleviate the stress for you, but it brings massive, cascading waves of awareness to charities and movements that otherwise would go without. Your support stunt will also serve as an example for fellow actors and actresses to get involved in this beautifully simple methodology, resulting in a win-win situation all around.